By Mehvish Noor
Since the PC (personal computer) was first introduced in the 1970s, processing power of technology and processing power has progressed by leaps and bounds. Multimedia has become effective tool of learning. Multimedia can stimulate more than one sense at a time, and in doing so, may be more attention getting and attention holding. With multimedia, the communication of the information can be done in a more effective manner and it can be an effective instructional medium for delivering information. With this advancement, the Information and Communication Technology (ICT), particularly the multimedia technology, has rapidly permeated and increasingly altered the landscape in the educational arena. The use of media to enhance teaching and learning complements traditional approaches to learning. Effective instruction builds bridges between students’ knowledge and the learning objectives of the course. Using media engages students, aids student retention of knowledge, motivates interest in the subject matter, and illustrates the relevance of many concepts. Students can also create their own media. For example, student video projects can be a powerful learning experience, as EDUC 240 class did.

Video is an excellent medium for education, especially for undergraduate and research students. Teachers, who use instructional video report that their students retain more information, understand concepts more rapidly and are more enthusiastic about what they are learning. With video as one component in a thoughtful lesson plan, students often make new connections between curriculum topics, and discover links between these topics and the world outside the classroom.
Related with video, YouTube holds a rich trove of videos that could be used in the classroom, but it’s challenging to transform videos into a truly interactive part of a lesson. YouTube has emerged as one of the largest sources of freely accessible content. It is intent to provide a preliminary discussion of the growing role of videos in education, sources of this video content, and the format of learning video content on YouTube. Simultaneously, public should be aware of uses and misuses when viewing online video content.
The changing role of education is currently being reinforced with the integration of multimedia technologies. This has led to a new paradigm in education and the evolution of new concepts in content development and a number of innovative methods in which information can be communicated to the learners. This new learning environment will undoubtedly influence the way teachers teach and students learn.